itoshii

Launching early 2027

Gifts they actually choose to love.

Each person gets a gift link on WhatsApp, picks what they like, and it arrives at their door. For teams, weddings and celebrations.

Mehta & Sonsvia itoshii
Happy Diwali, Riya! Thank you for a wonderful year. Pick a gift you'll love and we'll send it home.

Riya is choosing her gift.

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One way of gifting, for every occasion

You choose the budget and the collection. Everyone you're gifting chooses the gift.

Itoshii for Teams

Employees and clients

Diwali, year-end and milestone gifts for your whole team, without guessing what forty different people would like.

Itoshii for Weddings

Return gifts for every guest

No market trips, no cartons at the venue. Every guest picks a gift and it goes straight to their home.

Itoshii for Celebrations

Birthdays, anniversaries, milestones

Set up gifting in minutes and spend the day celebrating, not shopping.

How it works

Four steps, and the people you're gifting only ever do one of them.

  1. Pick a collection

    Choose curated gifts from brands within your budget.

  2. Share your list

    Add names and mobile numbers. We send each person a gift link on WhatsApp.

  3. They choose

    Each person picks their gift and confirms where to send it.

  4. Pay for what's claimed

    Gifts are delivered home. Unclaimed value is refunded to you.

Brand partnerships

List your brand on Itoshii

We're selecting brands for our launch collection. Tell us about yours and our brand partnerships team will get in touch.

  • Bulk orders from new buyers Reach companies and families gifting tens or hundreds of people at once.
  • Chosen, not assigned Your product reaches people who picked it, so it gets used and remembered.
  • No onboarding fee for launch partners Shipping is handled through our logistics partner.

Request to partner

Takes about two minutes.

Enter your brand name.

Add a website or Instagram handle.

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Enter your role.

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Choose a category.

Choose a price range.

Choose one.

Please agree so we can contact you.

Partner request sent

Our brand partnerships team will review your brand and contact you by email or phone.

Careers

Build Itoshii with us

We're a small team in Mumbai getting ready to launch in 2027. Everyone here works across more than one job, so you'll see your work reach customers quickly.

Don't see your role? Apply anyway and tell us how you'd help.

Apply to Itoshii

We read every application and reply to shortlisted candidates.

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Choose your notice period.

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Application sent

Thank you for applying. If your profile fits, we'll contact you by email or phone.